Pura Cosmetics

Pura Cosmetics. A Yorkshire cosmetics company offering a range of the highest quality, natural and 100% cruelty-free lip care products. It is important to Pura that only the freshest ingredients go into making their products.

It’s also very much in the PURA ethos to celebrate how cute being cruelty-free is! It’s important to them that their products are made sustainably and with minimum disruption in mind.

They use recycled glass and aluminium for their packaging, not forgetting recycled cardboard for the giftboxes too.