Purity Natural Beauty

Purity Natural Beauty was created by Chloe. From a very young age, Chloe has always been fascinated by the power of technology, particularly it’s ability to influence our thoughts, feelings and behaviour. After discovering the plastic microbead in 2016, which was the inspiration behind creating Purity, she decided to channel her passion and utilise the power of technology to transform the beauty world into a purer, healthier and more loving place. 

Chloe’s mission is to create a healthier connection between humans and nature, raise awareness of current environmental issues, and it’s impact upon us. Encouraging and offering consumers eco-friendly and sustainable cosmetic choices, to ultimately clean up the cosmetic world, preserving the planet and our human health.